I believe great design starts with intentionality, not speed for speed’s sake. My process is flexible, rooted in research, and always tailored to the context whether that’s the problem space, team dynamic, or timeline.

Research-Driven by Default

Research is core to how I work. I use a mix of methods and tools from interviews to AI-driven eye-tracking to uncover insights. In fast-paced settings, I often run lightweight workshops or set up automated tools to gather feedback while staying focused on high-impact design work.

Adapting to Context

At Clockwork I led lean, iterative design from discovery to launch.
At Flashmock I explored broadly, using tools like Loverable and Bolts to simulate full product experiences, helping the team find market fit before narrowing in.
My process flexes to fit the stage: discovery, definition, or delivery.

AI as Leverage, Not Shortcut

I'm AI obsessed in the best way. Tools like ChatGPT, Vercel, and vibe coding platforms are part of my daily workflow not to skip steps but to think faster, iterate smarter, and unlock new design possibilities.