Hey, welcome!

Hi, I’m Li | 黎 👋

About Me

I’m a Senior Product Designer with 7+ years building AI-driven B2B SaaS tools—shaping products from 0→1, often as the only designer in fast-moving environments. I specialize in turning complex systems into simple, intuitive workflows that drive business outcomes.

How I Work

I dig deep into user behavior, business strategy, and system architecture to design with clarity and purpose. I’m hands-on from discovery to delivery—prototyping, testing, aligning with PMs and engineers, and iterating fast to ship what matters most.

What I Believe

Design is most powerful when it’s empathetic and strategic. I believe in designing for real utility, grounded in how people actually work—and I care about delivering impact, whether that’s a 9% ARR boost or helping a user feel confident on Day 1.