Defining how AI products behave.
Lead AI Product Designer · AI-native · B2B SaaS & enterprise
I lead the initiatives that come before the roadmap, defining how AI should behave, when it should hand off to humans, and what the business becomes around it. 9 years in AI-native and enterprise SaaS, from first ambiguous bet to products serving millions.
What I Bring
AI-Native Strategy
Defining what AI products should become, before the roadmap exists
Initiative to Impact
I start the work: framing the opportunity, aligning teams, setting direction
AI-to-Human Trust Architecture
Designing where AI acts, where it explains, and where people take over
Enterprise & B2B Depth
9 years in complex SaaS workflows and regulated domains
Zero-to-One Through Scale
From first prototype to systems serving 20M+ users
I designed Rocket Copilot, Rocket Lawyer's AI legal product. Users who engage with it convert to paid at nearly 4X the rate.
I used research to define the AI roadmap and execute designs that drove a +6% ARR boost in 2022, +18% in 2023, and +17% in 2024.
I enhanced the Notes experience through research, reducing edit time by 17 seconds, increasing Weekly Active Users by 16%, and boosting ARR by 9%.
I enhanced the dashboard, streamlined workflows, and improved data presentation, boosting DAU by 14% and effectiveness rating from 5.5 to 8.0.
I simplified card components, improving usability, raising the satisfaction score to 4.0, and driving MAU growth, continuing into 2023.