http://lsonggd.com/work daily 0.75 2016-04-06 http://lsonggd.com/about daily 0.75 2025-07-02 https://images.squarespace-cdn.com/content/v1/573924ee60b5e913544866a3/cefe346b-86fb-4d17-a409-70a8088b70d7/JoshuaTree-2022-12-23-26-img+%285%29.JPEG Hey, welcome! - My Design Philosophy I believe great design starts with intentionality, not speed for speed’s sake. My process is flexible, rooted in research, and always tailored to the context whether that’s the problem space, team dynamic, or timeline. Research-Driven by Default Research is core to how I work. I use a mix of methods and tools from interviews to AI-driven eye-tracking to uncover insights. In fast-paced settings, I often run lightweight workshops or set up automated tools to gather feedback while staying focused on high-impact design work. Adapting to Context At Clockwork I led lean, iterative design from discovery to launch. At Flashmock I explored broadly, using tools like Loverable and Bolts to simulate full product experiences, helping the team find market fit before narrowing in. My process flexes to fit the stage: discovery, definition, or delivery. AI as Leverage, Not Shortcut I'm AI obsessed in the best way. Tools like ChatGPT, Vercel, and vibe coding platforms are part of my daily workflow not to skip steps but to think faster, iterate smarter, and unlock new design possibilities. https://images.squarespace-cdn.com/content/v1/573924ee60b5e913544866a3/cefe346b-86fb-4d17-a409-70a8088b70d7/JoshuaTree-2022-12-23-26-img+%285%29.JPEG http://lsonggd.com/decode-creative-inheritance daily 0.75 2025-06-30 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568971678-00REK85V6O9X2O17334W/illo-portrait-head.jpg DeCode: Creative Inheritance https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452640769497-E5BE96CWRJJDH3B0B160/illo-portrait.jpg DeCode: Creative Inheritance - Through several collage graphics, I communicated the overarching idea and its 50,000-year history and represented a few key creative figureheads of Western culture. 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Coindocks 2018 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/573924ee60b5e913544866a3/1542096727869-DK0D44BFKV3KNWL0XN88/1.jpg Work - Coindocks 2018 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/573924ee60b5e913544866a3/1542096758022-PCRR6XU6423VGEYXM9C9/IRIS+Keynote+Template.007.jpeg Work - Coindocks 2018 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/573924ee60b5e913544866a3/1542096756065-U2NOWB3ILJSFGP2N6HDQ/IRIS+Keynote+Template.006.jpeg Work - Coindocks 2018 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/573924ee60b5e913544866a3/1542096765558-5ONDHIFJSJV5YKRAKWEE/IRIS+Keynote+Template.009.jpeg Work - Coindocks 2018 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/573924ee60b5e913544866a3/1718232466802-TZOPL0CXS8VJ7KF57QY3/6.jpg Work - Coindocks 2018 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/573924ee60b5e913544866a3/1542096752681-LWTTHD81P0P7I7HQVAXG/IRIS+Keynote+Template.003.jpeg Work - Coindocks 2018 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://lsonggd.com/work-york/cw-magic-6sj3m monthly 0.5 2025-07-01 https://images.squarespace-cdn.com/content/v1/573924ee60b5e913544866a3/1571011929411-E6NVN53GWTIVF2WOWD1F/emotional+map.jpg Work - CW Status Report https://images.squarespace-cdn.com/content/v1/573924ee60b5e913544866a3/70620d23-d418-4ebf-af5d-520da8c7e868/MacBook+%2301.png Work - CW Status Report - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/573924ee60b5e913544866a3/1572826283460-25MQQL6JJWCS7PW9EUGW/status+report+ux+goal.jpg Work - 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